KANYE WEST responds to backlash, cancelled sponsorships over headlining performance at Wireless Festival




Tuesday, April 7, 2026 - American rapper Kanye West has responded to mounting backlash over his scheduled performance at the Wireless Festival in London, United Kingdom.

The controversy followed the festival’s March 30 announcement that West, who now goes by Ye, would headline all three nights of the event at Finsbury Park from July 10 to 12, 2026.

The announcement of West as a headliner at the festival has been met with significant backlash over the rapper’s antisemitic comments.

The decision drew criticism from political leaders, organizations, and sponsors, with UK Prime Minister Keir Starmer describing the move as troubling.

“It is deeply concerning that Kanye West has been booked to perform at Wireless despite his previous antisemitic remarks and celebration of Nazism,” Starmer said.

The backlash has also had commercial consequences, with brands including Rockstar Energy, Pepsi and Diageo withdrawing sponsorship from the festival.

In a statement released on Tuesday addressing the controversy, West said he intends to demonstrate change and promote unity through his performance.

“I’ve been following the conversation around Wireless and want to address it directly. My only goal is to come to London and present a show of change, bringing unity, peace, and love through music,” he said.

The rapper also offered to meet members of the Jewish community in the UK

“I would be grateful for the opportunity to meet with members of the Jewish community in the UK in person, to listen. I know words aren’t enough – I’ve had to show change through my actions. If you’re open, I’m here. With love,” he added.

Despite the criticism, Wireless Festival Managing Director, Melvin Benn, has defended the decision and urged the public to consider forgiveness.

“What Ye has said in the past about Jews and Hitler is as abhorrent to me as it is to the Jewish community, the prime minister and others who have commented,” Benn said.

He added, “Forgiveness and giving people a second chance are becoming a lost virtue in this ever-increasing, divisive world.”

Benn maintained that West’s appearance would be limited to music performance.

“We are not giving him a platform to extol opinions of whatever nature, only to perform the songs that are currently played on the radio stations in our country,” he said.

However, the offer to meet the Jewish community has been met with conditions.

President of the Board of Deputies of British Jews, Phil Rosenberg, said engagement would only be possible if West withdraws from the festival.

“It has been less than a year since Kanye West released a song entitled ‘Heil Hitler’, the culmination of three years of appalling antisemitism,” Rosenberg said.

He added, “The Jewish community will want to see genuine remorse and change before believing that the appropriate place to test this sincerity is on the main stage at the Wireless Festival.”

“As such, we are willing to meet Kanye West as part of his journey of healing, but only after he agrees not to play the Wireless Festival for this year,” he stated.

Further criticism came from UK Health Secretary Wes Streeting, who described the booking as a serious error.

“Kanye West has no business headlining the Wireless Festival. I think organisers showed a terrible error of judgement in inviting him,” Streeting said.

He added that West’s past remarks reflect a broader pattern of behaviour.

“These weren’t a couple of off-colour remarks. These were, I think, a pattern of behaviour,” he said.

Streeting also warned of the wider implications.

“Antisemitism is serious, it can be deadly, and people like Kanye West… have to accept the responsibility that comes with that. And I don’t think he has,” he added.

The controversy continues to grow, with increasing pressure on authorities to decide whether West should be allowed entry into the UK for the performance.

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