Thursday, May 14, 2026 - Madonna, Shakira, and K-pop megastars BTS will headline a Super Bowl-style half-time show at the World Cup final on July 19 at MetLife Stadium in New Jersey, FIFA has confirmed.
The tournament, which will be co-hosted by the United
States, Canada, and Mexico, concludes with the final in New Jersey on 19 July.
According to FIFA, the halftime show will support the FIFA
Global Citizen Education Fund, an initiative targeting the raising of 100
million US dollars to improve access to quality education and football
opportunities for children across the globe.
More than 30 million dollars has already been generated for
the initiative, with FIFA confirming that one dollar from every ticket sold for
World Cup matches will go towards social projects worldwide.
There have been reports that the show could last longer than
15 minutes, which the laws of the game say the interval should not exceed.
FIFA President Gianni Infantino described the event as a
historic moment that would unite football, music, and humanitarian impact on
the world’s biggest sporting stage.
“Madonna, Shakira and BTS are global icons whose music
transcends borders and generations,” Infantino said. “This historic show will
also shine a light on a greater purpose by supporting the FIFA Global Citizen
Education Fund and our shared mission to expand access to quality education and
football opportunities for children worldwide.”
Popular children’s television characters from Sesame Street
and The Muppets are also expected to feature during the performance as part of
efforts to promote learning and child development.
Madonna said performing at the World Cup final would be
“deeply meaningful”, while Shakira revealed she would perform “Dai Dai”, a song
created specifically for the tournament and the education initiative.
BTS also described music as “the universal language of hope
and harmony” and said the group was honoured to support children’s education
through the global event.
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