Mercedes-Benz profits drop by almost 49%, lowest since Covid-19 pandemic

Thursday, February 12, 2026 - German carmaker Mercedes-Benz reported Wednesday its lowest annual profit since the Covid pandemic, as it counted the cost of US tariffs and cutthroat competition in China.

Net profit for 2025 was 5.3 billion euros ($6.3 billion), Mercedes said, down almost 49 per cent from 2024 but better than had been expected in a poll of analysts by financial data firm FactSet.

“Amid a dynamic market environment, our financial results remained within our guidance,” chief executive Ola Kaellenius said, adding that he saw hope in over 40 new model launches planned over the next three years.

“We are moving forward with a clear game plan and a very competitive product portfolio,” he said.

The firm expects a similarly difficult 2026, with revenue projected to be around last year’s level of 132.2 billion euros but core profit “significantly above” the 2025 figure, thanks to an absence of one-off restructuring charges.

But at its core car business, Mercedes sees a profit margin this year of three to five per cent — potentially weaker than the five per cent it achieved last year.

Mercedes-Benz shares opened down 4.5 per cent in Frankfurt, making it the worst performer in Germany’s blue-chip DAX index.

A storied company that traces its history back to Carl Benz inventing the first motor car in 1885, Mercedes last year took a hit from US President Donald Trump putting tariffs on foreign carmakers.

The duties came as the company was facing a triple whammy of cratering sales in China, stagnant demand in Europe and the costs of investing into electric cars despite patchy demand.

“The auto industry and our company, we’re in a once-in-a-hundred-year transformation,” Kaellenius said on the call.

“It’s happening in an environment that is more dynamic than we have experienced in many, many years.”

China, the world’s largest car market, has become a battleground for German carmakers amid a brutal price war and fierce competition from local players like BYD and Geely.

Chief financial officer Harald Wilhelm said on the earnings call that Mercedes-Benz expected to lose further sales in China despite new launches.

“In that very dynamic environment, in China, we retain a more cautious view,” he said. “We expect sales to be lower.”

Mercedes-Benz’s sales by volume in China plunged 19 per cent last year to their lowest level since 2016, helping drag overall worldwide sales down by 10 per cent.