Wednesday, July 16, 2025 - In
a demonstration of its ongoing commitment to user safety, TikTok has removed
more than 3.6 million videos from the platform in Nigeria between January and
March 2025, a 50 per cent increase in removals over the previous quarter, for
violating its community guidelines.
The figures were revealed in TikTok’s Q1 2025 Community
Guidelines Enforcement Report, released recently, underscoring the platform’s
priority of creating a safe, respectful and trustworthy digital environment.
With a proactive detection rate of 98.4 per cent, which is
content removed before it was reported to TikTok and 92.1 per cent of videos
removed within 24 hours, the report reflects TikTok’s continued investment in
innovation, advanced technology, and expert moderation teams to improve
enforcement systems that detect and remove harmful content before it reaches
audiences.
With millions of positive, educational and entertaining
videos uploaded on TikTok every day, TikTok is continually strengthening its
ability to identify and remove content that goes against its Community
Guidelines.
The latest removals report represents a small fraction of
the total number of videos posted by the Nigerian community quarterly;
highlighting that the platform has more positive and empowering content.
In March 2025, TikTok also removed 129 accounts in West
Africa tied to covert operations.
While TikTok LIVE enables creators and viewers to connect,
create and build communities together, in real-time, the platform has
intensified its LIVE Monetization Guidelines, making it clearer how some
content is not eligible for monetisation.
LIVE content enforcement also remained a top priority. In
the first quarter of 2025, TikTok banned 42 196 LIVE rooms and interrupted 48
156 streams in Nigeria that were found to violate the platform’s community
guidelines.
According to the report, globally, more than 211 million
videos were removed in Q1 2025, up from 153 million in the previous quarter,
with over 184 million removed through automation.
The platform’s global proactive detection rate reached 99
per cent, demonstrating continued improvements in identifying and removing
harmful content quickly and effectively.
Despite these high-volume interventions, harmful content
still represents a very small portion of what users post, the report said.
Collaborating with experts, TikTok has also announced
Nigeria’s Dr. OlawaleOgunlana (Doctor Wales) as a TikTok Digital Well-being
ambassador, part of a diverse group of verified healthcare professionals from
the WHO Fides Network.
The Q1 2025 report reflects TikTok’s deepening efforts to safeguard its Nigerian user base, strengthen enforcement systems, and remain transparent about the measures being taken to uphold platform integrity.
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