Nigeria ranked 5th globally in daily social media usage; see the full list

Monday, November 4, 2024 - Nigerians have been ranked fifth among the world’s top social media users in 2024.

Figures from Cable.co.uk and We Are Social in 2024, posted by World of Statistics on X on Sunday placed the country fifth globally for average daily time spent online.

According to the data, Nigerians spend an average of 3 hours and 23 minutes per day on social media.

Kenya led the list with people spending the most time on social media, at 3 hours and 43 minutes daily. South Africa follows closely with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.

Nigeria’s average of 3 hours and 23 minutes places it just behind these countries in social media engagement.

Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina round out the top ten with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.

In comparison, some countries record lower social media engagement, such as Ghana with 2 hours and 43 minutes, Egypt with 2 hours and 41 minutes, and Thailand with 2 hours and 30 minutes.

See the list below:

 

Kenya – 03:43

South Africa – 03:37

Brazil – 03:34

Philippines – 03:33

Nigeria – 03:23

Colombia – 03:22

Chile – 03:11

Indonesia – 03:11

Saudi Arabia – 03:10

Argentina – 03:08

Mexico – 03:04

Malaysia – 02:48

Ghana – 02:43

Egypt – 02:41

Thailand – 02:30

Bulgaria – 02:26

Vietnam – 02:23

Portugal – 02:23

Romania – 02:20

Italy – 02:17