Friday, May 8, 2026 - Nigeria has emerged as Africa’s most spammed country.
New data from Truecaller shows that in 2025, 51 per cent of
all unknown calls received by users in the country were identified as spam or
fraud.
This means more than one in every two unfamiliar calls is
likely unwanted or potentially malicious.
The latest Spam and Fraud Report highlighted how unsolicited
and deceptive calls are increasingly shaping mobile communication patterns
across major markets.
The finding places Nigeria 8th globally and firmly at the
top of Africa’s ranking, ahead of South Africa (30 per cent), Kenya (about 15
per cent), Ghana (around 11 per cent), and Ethiopia (roughly 9 per cent).
Indonesia leads the world with 79 per cent of unknown calls
flagged as spam in 2025, followed by Chile at 70 per cent, a sharp increase
from 51 per cent in just six months. Vietnam, Brazil, and India complete the
top five most spammed countries globally. In several parts of South America and
Southeast Asia, automated systems now generate more than 70 per cent of unknown
calls.
What sets Nigeria apart is not just the volume of spam, but
its composition.
The report said, "In many countries, spam is driven
largely by financial impersonation scams or aggressive debt collection. In
Nigeria, however, telecom and operator-related outreach dominates the
landscape, accounting for 35 per cent of all spam calls, the highest
concentration of any African market in the report. This is followed by
telemarketing and sales calls at 10 per cent, while outright scam attempts make
up 6 per cent."
This structure creates a particularly confusing environment
for users. When a significant share of unsolicited calls appears to come from
telecom-related services or agents, it becomes difficult to distinguish between
legitimate network updates, marketing campaigns, and fraudulent attempts.
The overlap effectively blurs the boundary between official
communication and deception, increasing the likelihood that users either engage
with suspicious calls or ignore important ones.
A similar pattern is seen only in Brazil, where
operator-linked outreach also dominates spam activity, suggesting that telecom
ecosystems in some large markets may be inadvertently contributing to the
problem

0 Comments