Tuesday, April 21, 2026 - Ace music executive, Michael Collins Ajereh, popularly known as Don Jazzy, has revealed his major challenge with dealing with GenZ artists under his record label.
Speaking in an episode of Who’s In The House podcast, the
Mavin Records boss lamented that his major challenge with dealing with GenZ
artists is their reluctance to promote their music passionately on their social
media pages.
He explained that a lot of GenZ artists are adamant about
flooding their pages with their musical contents because they are more
concerned about the aesthetics of their social media pages.
Don Jazzy disclosed that the issue sometimes causes
disagreement between him and his artists, especially the established ones.
“I fight with my artists all the time because of their
reluctance to post their muscat contents on their social media pages. I’m also
fighting with my niece, who is into entertainment, for the same issue.
“I don’t know who told GenZ that it is not okay to post your
work excessive on social media. They want to keep a clean page and don’t want
to post or promote themselves. Especially Ayra Starr, who will tell me it’s
imposter syndrome,” he lamented.
The music executive urged artists to always showcase their
works online at any given opportunity.
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