Tuesday, March 31, 2026 - A popular fitness influencer was sh0t and k!lled by a gunman on a motorcycle while he was leaving the gym.
Roberto Cunha Lima, a coach with almost 30 years of
experience, was gunned down outside a gym in Salvador, Brazil, on Wednesday
night, the outlet G1 reported.’
Police have launched a manhunt for the shooter who fled the
scene, and a motive is still being probed.
Cunha Lima, 46, was known as “Beto Cunha Coach” and he
provided fitness and lifestyle advice to his legion of 7,000 followers online.
And, the hulking content creator claimed to promote weight
loss without any magic formulas.
One of his last social media posts was about reminding
parents what to buy for their children.
“Your child only eats what they buy,” he said.
“Parents determine the food environment of the house. If the
pantry is full of cookies, soft drinks, chips, sweets, and ultra-processed
food, rich in sugar, fat, and additives, it is natural for the child to consume
this kind of food. After all, this is what’s available.
“The truth is simple: the responsibility for the quality of
children’s food is not theirs – it is ours, the parents.”
He went on to suggest that children are not “mature enough”
to make their own choices, saying they need “guidance, example, and
boundaries.”
“Ultimately, the question every parent should ask is ‘What
am I putting inside my house for my son to eat?” he preached.
“Because the truth remains the same: your son only eats what
you buy.”
In another Instagram post, the influencer said he refused to
be average.
“The difference between good and extraordinary lies in
dedication. And that’s exactly what drives me: to grow every day to transform
not only bodies, but entire lives,” he said.
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