Tuesday, February 17 2026 - Katie Price is under investigation by UK's Trading Standards after repeatedly promoting a CBD product and making claims that it could cure cancer.
The 47-year-old sparked backlash in April last year when she
posted on X in support of former Olympic boxer Anthony Fowler, who claimed his
company, Supreme CBD, had “healed” his two-year-old daughter’s tumour after he
said they refused chemotherapy treatment.
The post, along with additional Instagram promotions
featuring Katie and Supreme CBD, has now been referred to Liverpool Trading
Standards by the Advertising Standards Authority (ASA), which initially
received complaints.
The matter has reportedly moved beyond the ASA’s direct
powers because both Katie and the brand have continued to publicly discuss the
product, with Katie acting as a paid ambassador
An ASA spokesperson said: “We’ve received a small number of
complaints about Supreme CBD and Katie Price‘s ads. I’ve spoken to our
compliance team and they’ve confirmed that Supreme CBD has now been referred to
Trading Standards.
“Trading Standards
acts as our legal ‘backstop’. In parallel, our compliance team is continuing to
assess what further action may be appropriate, in regards to this advertiser,
including engagement with relevant platforms where necessary.”
In her April post, Katie wrote: “Very serious chat with
Serena Stregapede [Anthony’s partner] and Anthony Fowler about their
two-year-old daughter who had a tumour in her leg, they refused hospital
treatment and healed her themselves which is amazing.
“They was (sic) telling me all about Supreme CBD and how it
works for fibromyalgia, arthritis, anxiety/depression any aches/pains or
insomnia,” before sharing a checkout code.
The post drew strong criticism from social media users, with
comments including: “F***ing rancid behaviour” ; “It does not cure cancer ffs!”
“It is irresponsible
to suggest CBD would shrink a tumour like that. CBD used responsibly & in
conjunction with other medicines can have huge pain relieving, calming
properties etc. But no reputable CBD supplier would allow endorsement like
this, it is illegal to do so. Very serious chat to spread seriously dangerous
anti scientific s**** to gullible morons.”
An ASA spokesperson confirmed: “We have received complaints
about posts on Katie Price‘s X and Instagram accounts in relation to claims
relating a food and/or food supplement to the prevention, cure and/or treatment
of human disease.”
This is not the first time Katie has faced scrutiny over
advertising. In April 2024, she was required to remove an Instagram post
promoting The Skinny Food Co after concerns were raised.
In the reel, she said: “So here I am making my delicious
coffee, with the caramelised biscuit Skinny Food zero calorie syrup. It’s fat
free and sugar free too. And on top of that I absolutely love my Skinny Food
porridge and guess what, it only has 262 calories. 14 grams of protein, and
trust me so yummy.”
The post was found to lack clear advertising disclosure,
promote a diet below 800 calories a day, and include unauthorised weight loss
claims.
0 Comments