Tuesday, December 9, 2025 - The CAF Africa Cup of Nations (AFCON) Morocco 2025, CAF and the Local Organising Committee (LOC) have unveiled the Official Mascot for the competition, ‘ASSAD’.
CAF dislcosed this in a statement on their website on
Monday, December 8.
“Inspired by the Atlas lion, one of Morocco’s most iconic
national symbols and a unifying and powerful figure across the African
continent.
“His name, meaning “lion” in Arabic, embodies strength,
pride, and cultural authenticity that resonates deeply with fans both in
Morocco and throughout Africa.
“As an ambassador for the tournament, Assad embodies the
joy, passion, and energy that define Africa’s most prestigious football
competition.
“He will play a crucial role in building an emotional
connection and engaging audiences of all ages, especially children and
families, who are central to football’s culture and its future.
“Assad will play a leading role in fan engagement across
stadiums, fan zones, and community events. He will support global marketing and
promotional campaigns, enrich digital content and interactive experiences, and
contribute to CAF’s long-term brand narrative.
“Assad’s visual identity centres on a friendly, youthful
lion whose expressive features and energetic personality reflect the warmth,
creativity, and diversity of Africa. His colour palette and overall style align
seamlessly with the TotalEnergies CAF AFCON Morocco 2025 brand, ensuring a
unified and dynamic tournament look.
“Assad has been created not only for TotalEnergies CAF AFCON
Morocco 2025, but for the future of African football. He will continue to
feature in CAF grassroots and youth development programmes, school and
community football initiatives, and future digital storytelling.
“As a long-term ambassador for African football, Assad aims
to inspire and connect with the next generation across the continent.”
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