Wednesday, November 26, 2025 - The global brand of Brazilian football icon Pelé has been acquired by the family of another the country’s biggest stars, Neymar Jr, following a purchase by NR Sports, the company owned by Neymar Santos Sr.
Neymar Sr announced the acquisition on Tuesday, November 25
at the Pelé Museum in Santos, the coastal city that became synonymous with the
late football legend’s career.
“We are proud to reach this milestone,” he said, noting that
Pelé’s name remains “a very strong brand” with immense global value. “We want
to enhance its identity and bring it into the present.”
Although confidentiality agreements prevented disclosure of
the full terms, Brazilian media reported that the deal was worth around USD 18
million. The rights were previously held by U.S.-based company Sport 10.
Pelé, widely regarded as one of the greatest footballers in
history—won three World Cups for Brazil in 1958, 1962, and 1970. Born Edson
Arantes do Nascimento, he died in December 2022, but his legacy continues to
command worldwide reverence.
His daughter, Flavia, attended the ceremony marking the
transfer of the brand rights. “There are no words to describe the emotion of
bringing back a brand that is the soul, humanity, and love. It’s priceless… as
his daughter, I feel honoured and happy,” she said.
NR Sports described the acquisition as the “repatriation” of
“one of the greatest symbols in the history of global sport,” adding that the
move represents a major step toward preserving and expanding Pelé’s legacy for
future generations.
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