Gmail launces one-click new feature to tackle Promo Email overload



Thursday, July 10, 2025 - Tech giant Google has rolled out a major update to Gmail, allowing users to unsubscribe from email lists with a single click, a move designed to declutter inboxes and give users more control over their digital communication.

The new feature, dubbed the Manage Subscriptions tool, enables Gmail to automatically sort emails from active subscriptions, displaying clear, one-click links next to those messages to help users opt out effortlessly.

In a blog post announcing the update, Google’s Director of Product Management, Chris Doan, acknowledged the mounting frustration many users face from excessive subscription emails.

“It can be easy to feel overwhelmed by the sheer volume of subscription emails clogging your inbox,” Doan wrote. “With Gmail’s new ‘Manage subscriptions’ feature, you can view and manage your subscription emails, making it easy to unsubscribe from the ones you no longer want, all from a single place.”

The feature is currently live for Gmail’s web users, with Android and iOS users expected to receive the update later in July.

In addition to inbox management, Google is introducing new artificial intelligence-powered protections to combat scam emails. The company says the AI-based defences now block scam messages with a 35 per cent effectiveness rate, representing a step forward in its broader email security strategy.

The update follows recent alerts from major retailers about phishing attempts that involve fraudulent emails requesting users to update their payment information under the guise of membership renewals.

Gmail’s new tools reflect Google's ongoing push to enhance user experience and security through smarter, more intuitive features powered by AI and streamlined design.

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