Monday, May 19, 2025 - Gwyneth Paltrow is standing firm in the face of criticism surrounding one of her most controversial Goop products, the now-discontinued $75 candle labeled “This Smells Like My V@gina.” Speaking during the 2025 Mindvalley Manifesting Summit in Los Angeles, the Oscar-winning actress and Goop founder offered a blunt response to detractors: “If you don’t like it, go f*** yourself.”
Paltrow explained that the idea for the candle originally began as a joke during a product development meeting. Despite its humorous origin, the candle quickly gained notoriety, ultimately going viral and generating significant media attention — both positive and negative. The unexpected popularity of the product contributed to a broader conversation around female sexuality, branding, and the boundaries of commerce and culture.
Though the original candle has since been pulled from Goop’s
lineup, it inspired several follow-up products with similarly provocative
names, including “This Smells Like My Orgasm,” “This Smells Like My Prenup,”
and the 2022 release “Hands Off My V@gina.” Each item has drawn headlines and
sparked debate, cementing Paltrow’s brand as a boundary-pushing wellness
platform.
Calling the v@gina candle “as punk rock as it gets,” Paltrow
defended her decision to market the product, saying she’s proud of the
statement it made. Her comments reflect a continued commitment to Goop’s
provocative and unconventional approach, and it’s clear she has no regrets
about the product that became a lightning rod for both praise and backlash.
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