Saturday, March 15, 2025 - Spotify, a leading digital music, podcast, and video streaming service, has revealed the royalties earned by Nigerian artistes on its platform in 2024, showcasing a significant rise in the success of Nigerian music.
The data was shared during Spotify’s 2024 Loud & Clear announcement
event held Thursday in Lagos.
According to Spotify, Nigerian artistes earned over N58 billion in
royalties in 2024—more than double the amount earned in 2023 and five times
higher than in 2022. The platform also reported a notable increase in the
number of artistes earning at least N10 million in royalties, with the figure
doubling compared to 2023 and tripling from 2022.
Spotify highlighted that first-time listener discovered Nigerian
artistes more than one billion times on the streaming service. Additionally,
more than 1,900 Nigerian artistes were added to Spotify’s editorial playlists,
representing a 33 percent increase from 2023.
A significant portion of the N58 billion in royalties earned by Nigerian
artistes came from listeners outside Nigeria. The platform emphasized the
global cultural influence of Nigerian music, revealing that international
listeners spent over 1.1 million hours streaming songs by Nigerian artistes. It
was also noted that users created approximately 250 million playlists featuring
Nigerian artistes worldwide.
“Nigerian artistes have seen a 49 percent export growth over the past
three years. Local consumption of Nigerian content has grown 206 percent
year-over-year, with a remarkable 782 percent increase over the past three
years,” the report stated.
Spotify attributed this financial success to increased global
recognition, prominent playlist placements, and a substantial growth in music
exports, further solidifying Nigeria’s rising influence as a global music
powerhouse.
Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan
Africa, emphasized the significance of this achievement. “We remain committed
to empowering Nigerian artists to earn from their art whilst maintaining
transparency with artists and stakeholders,” he said. “The incredible growth of
Nigerian music, both locally and globally, is a testament to the talent and
creativity within Nigeria, and we are proud to support its continued rise.”
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